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MAY 31,2020 12:43 AM
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Tourism: Strength in the Face of Adversity
Date: MAR 30, 2020
Other Reports

The Cuban archipelago, full of attractions for tourism and standing out in the Caribbean region, boasts an infrastructure capable of successfully facing the most diverse adversities.

Such is the case of the Covid-19 pandemic, which has strongly and negatively impacted the leisure industry in all destinations on the planet.

The necessary social isolation, prompted by the risks deriving from the spreading of the virus, led to the temporary closure of a large number of tourist facilities.

In Cuba, the containment strategy included all tourist structures, starting with the closure of several hotels and the design of options favoring the domestic market, in order to minimize the negative economic effect.

The Cuban tourism industry has been luring foreign companies, aware of the need to make good use of their expertise in the international market.

The new investment scheme allows foreign companies to negotiate greater contractual facilities with Cuban owners, with a view to recovering their investment in a shorter period.

Cuba has for long been offering plenty of sun and beach possibilities, on account of its tens of thousands of kilometers of excellent beaches and warm and transparent waters.

Coupled with this is the growing presence of the non-state sector, where travel agencies have signed contracts with 2,000 private landlords, 400 restaurants and 900 carriers.

The predominant modality among hotels in the island is managing the business jointly with companies of recognized international prestige.

A dozen of the companies currently operating in Cuba are Spanish, which and manage up to 70 percent of the hotels that operate under a foreign administration regime.

The remaining companies have their headquarters in Canada, France, Singapore, Indonesia, Italy, the United States, India, Mexico and Switzerland.

Meliá Hotels International has taken the lead, with 37 facilities, including 11 in Varadero, the island's main sun and beach destination.

Also from Spain, Iberostar Hotels and Resorts comes second, with 25 hotels, and the Canadian Blue Diamond Hotels and Resorts is third, managing 17 establishments.

A total of 65 percent of the hotels under administration contracts devote themselves to the sun and beach regime, while up to 35 percent are located in urban areas.

Varadero, Havana, Cayos de Villa Clara and Jardines del Rey concentrate 77 percent of facilities, while the rest are located on the northern coast of Holguín, Gibara, Santiago de Cuba, Trinidad, Cienfuegos, Camagüey, Cayo Largo del Sur and Jibacoa.

Tourist attractions are seen in over a hundred development hubs, with a potential to open nearly 400,000 rooms, although only 17 percent of that figure is actually operating

The myriad of recreational options in Cuba come mostly from its countless natural, historical and cultural riches, thereby extending their influence to the entire archipelago.

Santa María del Mar Beach.
Jibacoa.
Jibacoa Beach.
Santa María del Mar.
Capitolio. Dome.
Detail of the ceiling.
Gallery
Santa María del Mar Beach.

Choose a small photo to enlarge:
Santa María del Mar Beach. Jibacoa. Jibacoa Beach. Santa María del Mar. Capitolio. Dome. Detail of the ceiling. Havana`s Capitol. Alameda de Paula (Paula Promenade) Night view of Paula Church Santa María del Mar Beach. Castle of the Royal Force City Museum View of the Castle of the Three Kings of El Morro from Havana`s Malecón Center for the Development of Visual Arts View of El Morro from the Prado Promenade. Tarará Beach. Tarará Beach Jibacoa Beach.
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